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How Do I Get My First Bookings?

on March 6, 2012

If you are just starting out in direct sales (or maybe starting over after your business has stalled out a bit), the best way to start getting bookings is to ask for them. I have listened to so many posts on this topics that I can’t tell you where I heard this, but suffice it to say the information I will present is not original to me.

Sit down with a piece of paper and a pen and start writing names of people you know. You can use the FRANK method to make it easier: Friends, Relatives, Acquaintances, Neighbors, and Kids’ parents. Do not judge as you write. You may think of someone and decide not to put her name down because you don’t think she would be interested. That is judging. You should not decide FOR her. Write her name down on the list, and give her the choice. Try to get your list to 100 names.

Once you have your list made up, go through the list and put a star next to each name that belongs to a “party queen” (someone who loves to host parties), someone who LOVES your product, and someone who would love to help you succeed in your business. Then go through your list again and circle each name that belongs to someone who could use a little extra money every month and someone who would be great at this business. Now you can use this list for three different things. You can use it as your guest for your own launch party, you can use it to contact people about hosting a party, and you can use it to contact people about joining your team.

When you call your potential hostesses, tell them that you have just started your business (or you have learned some new things for your parties) and you need a couple of people to practice on. Would she be willing to help you by hosting a party and earning some free and discounted product in the process? This is a great way to get your first parties because most people really want to help others succeed. Your next step will be to do great hostess coaching with her so she will want to host parties for you over and over again. Hostess coaching will be the subject of the next blog.

You really need to have 4-6 parties on your calendar BEFORE you actually do your first party. If you can have 4-6 parties within the first 30-60 days, you will be off to a great start!


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