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Successful Hostess Coaching on Facebook

In today’s market, people are busy and most of them think they are too busy to host a party. Facebook makes a lot of the objections go away. When you do your hostess coaching on Facebook you’ll find that it is fun, fast and easy, which makes it easier to book parties from your parties; it is easier to reach your hostess because she probably has a Facebook app on her cell phone; the hostess will over invite to her party, which is something we always encourage since about a third of the people invited actually show up; and it allows you to start developing a relationship with the party guests even before the party. So, how do you do it? Incorporate the same strategies of regular hostess coaching, but get much better results!

The first step is to ask her when she books the party if she has a Facebook account and let her know that you will be sending her a friend request and she needs to accept it. It is important to get a phone number or email address as well in case you are not able to find her on Facebook. Generally, though, you can find her on the friend list of the person whose party she attended. Let her know that you will be creating a Facebook event for the party and inviting her to it.

When you create the event, be sure to put her name in the event title (i.e. Kelli’s Miche Party). Since it will list you as the creator, and most of her friends probably don’t know you, this is a crucial step. “Details” is the place where you put the description of your party. Make it fun! This will get the guests’ attention. Be sure to include a section that begins, “If you cannot attend…” and include your website and instructions for ordering towards this party so those who are out of town or have other engagements can still benefit from your products and help the hostess. The invited guests are more likely to click on a link than type in a website they see on a postcard invitation, so this should increase your party sales.

Enter the location and time of the party. Set the privacy settings to “Invite Only,” and make sure to put a check in “Guests can invite friends” and “Show guest list.” Once the hostess has accepted your friend request and you have sent her the invitation to the event, you can edit the event and add her as an administrator. Simply click the “edit” button at the top of the event page and the box should pop up. You can start typing her name into the Administrator bar and then select her from the options that pull up. You should also add an event photo that reflects the products you will be presenting.

Send her a quick message letting her know that she is now an administrator on the event and can begin inviting her friends to her amazing party. When she sees how easy it is to invite friends on Facebook instead of filling out a guest list for your or even filling out the postcard invitations, she will invite EVERYBODY. Remind her to also invite friends who live out of town since they will be able to order from the website and count the orders toward her hostess rewards.

Check the event regularly to make sure she has sent her invitations and to check on the number of rsvp’s. If you see that a lot of people are not able to attend on that particular day, you may want to contact the hostess and see if she wants to pick another day. Rescheduling is hassle-free when you do it on Facebook!

A week before the party, send a message to the guests who have not responded containing the same information listed in the “Details” section of the party info. Many times they have not looked at the event because it takes too many steps on their phones, but they will receive a message directly.

A few days before the party, send a message to everyone reminding them about the party. And the day of the party, update your status saying how much you are looking forward to the party and tag the hostess in your status update.

After the party you can do your customer care contacts through Facebook, request friends from the event, and praise the hostess for the great party.

As you can see, there are numerous benefits to hostess coaching on Facebook:

  • Communication with the hostess is easier.
  • You can see the communication between the hostess and guests and interject when needed.
  • Communication with the guests after the party is easier.
  • You will have fewer cancellations.
  • Rescheduling is easier.
  • You’ll save money on postage and ink, not to mention saving time on invitations.
  • The hostess will over invite, so your party sales will increase.
  • Invited guests are more likely to check out your website, which should increase your party sales.
  • The hostess can invite guests from out of town.
  • Booking and recruiting are easier because the guests see how easy it is.
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Hostess Coaching

The key ingredient to a successful direct sales business is hostess coaching. Unfortunately, not many people can define it or teach it. In reality, hostess coaching is very abstract because it is simply relationship building. The more connected you are to your hostess, the more willing she is to sell you and your product.

Hostess coaching can take many forms because we all see relationships differently. However, one thing is the same for all of us: We have to have contact in order to build the relationship. There are many ways to cultivate this relationship in today’s technological age. The form it takes for you is not as important as the fact that it happens.

You want to have at least five contact times with your hostess:

1. The first contact happens when you schedule the party. If you schedule the party in person, you should use this time to go through the hostess party planner with your hostess. If you schedule it over the phone or online, you can mail her a hostess party planner and schedule an appointment to call her to go through it over the phone.

There are several key items you should include in the hostess packet.

  • First, make sure she has a catalog. It will facilitate her in several ways including making her wish list and getting outside orders. Even if your website is very user friendly, make sure you give her a catalog.
  • The second item you should include is a minimum of five order forms. Be sure to tell your hostess that, if she gets five preorders, she has laid a good foundation to getting the most out of her hostess rewards.
  • You should also include a brochure about the opportunity with your company. Remember that your hostesses are your best prospects for recruiting.
  • Include any hostess and customer specials your company may have for that month.
  • Include a wish list for your hostess to fill out. Even if you will do most of your coaching through email or facebook, you want her to have a piece of paper where she can write down the items she likes as she peruses the catalog.
  • I also include a checklist that details what she needs to do and what I will be doing for her.
  • Last, but certainly not least, if you mail out invitations, you need to include a guest list for her to fill out. Again, you may want her to send you this information through email, but it will help her to have some idea of the information you need. Make sure there is enough space for her to list 30 names at a minimum.

I want to stop here to encourage you to mail out the invitations for your hostess. If you do your hostess coaching online, you may not have invitations to mail, but if you do, do not leave this step up to the hostess. Remember that this is your business; the more control you take, the more control you have over the outcome. If you mail out the invitations, there is less likelihood that the party will cancel or postpone. You will also have an idea how many people will show up to the party. Mailing out your hostesses invitations keeps you from “flying blind.” These should be mailed about 10 days prior to the party.

2. The second contact should be a confirmation of the booking. You could call her, send a facebook message, or mail her a handwritten thank you card. Make sure you let her know the date and time of the party. It is very important to make sure you keep this contact light and fun. Let her know how much you are looking forward to her party, and give her some tips to keep the party simple (you do not want her preparing a gourmet meal for her guests as this will discourage her guests from booking because it looks too hard to have a party). Make sure you bring the conversation back to her and what a fun party she will have.

3. The third contact should take place about one week to 10 days before her party and is simply to remind her that the party is coming up. It can simply be something like, “Hi Susie, I just wanted to make sure everything is in order for your party next week.” This will give her a chance to brag on herself if she has done a great job or a chance to get into gear if she hasn’t. Again, it should be a light and fun contact with the topic coming back to what a great hostess she is. If you choose to do a mailing rather than a phone call, you can include the time and date of the party, remind her to keep the snacks simple, and encourage her to get her outside orders on top of inviting everyone she knows to her party. You can also include a few more completed invitations for her to hand deliver to any last minute additions.

4. The fourth contact takes place two to three days before the party. In this contact you want to get a head count, see if she has any outside orders, and ask if there is anything you can do to take some pressure off of her. Reassure her that the party will be great even if it is just the two of you there. If nothing else, you will be able to further develop your relationship with her.

5. The fifth contact is the party itself. Try to get to the party in plenty of time to set up your display and still have some time to visit with the hostess for a bit. This is when she gets to see what you do behind the scenes. This is the best time to show her how fun and easy your job is, so keep it simple. Once the party is over and all the guests have placed their orders, see if you can sit down with the hostess and talk about her total at that point, discuss any further outside orders, and discuss the hostess rewards. You can also use this time to see if she can refer any other hostesses or recruits for you. After the party, you may also want to send her another personal message thanking her for opening her home to you. Be sure to compliment her on her home and to tell her what a great time you had.

Hostess coaching is the best way to make sure your party is a success and to increase your party average. You can have four parties a week on your calendar, but it won’t do you any good if none of them qualify for the minimum hostess rewards. As you increase your party average, you can schedule fewer parties to lighten up you calendar, or you can keep as many bookings as you like and just make more money. That is why we are in this business, after all!

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